... About us ...


BUILDING A BRAND

After sourcing the best available denim fabric in Europe, we move the production from Turkey to Portugal.

Sign up with environment friendly laundry and use less water for the washing of our denims.

Attending Copenhagen Fashion Week at Revolver.

Opening first edition of the webshop.

Opening our first monobrand store in Malmö, Sweden.

 

DENIM BUSINESS

Our online shop reallly takes off and we ship jeans all over the world. Scandinavia, Germany and USA is our main markets.

We loose some agents and sign up with new ones. The never ending lottery in fashion.

Our retail clients are growing, even in so called difficult markets.

Big buyers are finally showing interest.

We add the SJ/OS logo to the backlabel of the jeans.

New warehouse facility in Skåne.

Proud sponsor of Danish Rock Awards 2016 at High Voltage Copenhagen.

 

THE FIRST JEANS

After production in Romania for other brands, we open an exclusive denim store called Superjeans in high street Bucharest.

The store sells Levi’s and Scandinavian brands. We become the biggest Levi’s retailer in the country.

Naturally, we launch the first Women’s and Men’s denim collection and call them Superjeans Of Sweden. A brand is born.

 

HELLO WORLD

Signing up with agents in Germany, The Netherlands, Norway, USA, Switzerland, Denmark and Italy.

Attending Berlin Fashion Week with 60 Sqm at Premium.

Attending Las Vegas Fashion Week at Project.

Attending Copenhagen Fashion Week at Revolver.

The collections grow and now includes tops and jackets.

Proud sponsor of Danish Rock Awards 2015 at High Voltage Copenhagen.

 

THE FUTURE

Attending Copenhagen Fashion Week af CIFF 1-3. feb 2017 at Urban Hall: B3-014

New webshop open

Looking for new agents and distributors in UK, France, Norway and Italy.

THE FIRST JEANS

After production in Romania for other brands, we open an exclusive denim store called Superjeans in high street Bucharest.

The store sells Levi’s and Scandinavian brands. We become the biggest Levi’s retailer in the country.

Naturally, we launch the first Women’s and Men’s denim collection and call them Superjeans Of Sweden. A brand is born.

BUILDING A BRAND

After sourcing the best available denim fabric in Europe, we move the production from Turkey to Portugal.

Sign up with environment friendly laundry and use less water for the washing of our denims.

Attending Copenhagen Fashion Week at Revolver.

Opening first edition of the webshop.

Opening our first monobrand store in Malmö, Sweden.

HELLO WORLD

Signing up with agents in Germany, The Netherlands, Norway, USA, Switzerland, Denmark and Italy.

Attending Berlin Fashion Week with 60 Sqm at Premium.

Attending Las Vegas Fashion Week at Project.

Attending Copenhagen Fashion Week at Revolver.

The collections grow and now includes tops and jackets.

Proud sponsor of Danish Rock Awards 2015 at High Voltage Copenhagen.

DENIM BUSINESS

Our online shop reallly takes off and we ship jeans all over the world. Scandinavia, Germany and USA is our main markets.

We loose some agents and sign up with new ones. The never ending lottery in fashion.

Our retail clients are growing, even in so called difficult markets.

Big buyers are finally showing interest.

We add the SJ/OS logo to the backlabel of the jeans.

New warehouse facility in Skåne.

Proud sponsor of Danish Rock Awards 2016 at High Voltage Copenhagen.

THE FUTURE

Attending Copenhagen Fashion Week af CIFF 1-3. feb 2017 at Urban Hall: B3-014

New webshop open

Looking for new agents and distributors in UK, France, Norway and Italy.